user-generated content
Fashion Trends, Tailoring Tips

User-Generated Content Gold: Turn Client Photos into Free Marketing Magic

It has been found that 79 percent of the shoppers report that user-generated content influences their purchasing behavior strongly. Why? Because real photos are used to reflect on the real appearance of clothes, fit, and wear in the real-life, not only when they are under the influence of studio lights and professional models.
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Social Proof. A lady holding a phone surfing the social media
Tailoring Tips, Tech for Tailors, The Business of Fashion

Social Proof Power: Leverage Reviews to Convert Browsers into Fashion Buyers

Fashion is subjective and daring. A screen cannot test the quality of fabrics, how fitted it is, and the accuracy of colour. The buyers need assurance from individuals who have already taken the leap. Social proof reviews, testimonials, ratings, and user photos give that confidence. Instant trust is created when one in Lagos reads that another customer in Lagos was given precisely what they ordered. This peer validation has more significance than any brand promise since it is self-reliant and genuine.
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Apprentice and Foolproof Training Plan
Sustainable Fashion, Tailoring Tips, The Business of Fashion

Hiring Your First Apprentice: 6 Red Flags to Dodge and a Foolproof Training Plan

An apprentice doesn’t need polished skills, but they must show genuine interest. If they ask no questions, seem indifferent, or only want the job for “quick money,” pause. Curiosity is a better predictor of long-term performance than raw talent. A Harvard Business Review publication confirms that curiosity is very important to a business’s performance.
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an iPad with fashion materials for marketing ROI
Fashion Innovation, International Marketing, Tailoring Tips, Tech for Tailors

Measure What Matters: Free Analytics Tools to Track Your Marketing ROI

The solution is not to spend more but to measure more. Analytics tools that are free can also show you the precise marketing activities that balance themselves and which ones are quietly sucking your budget. This guide will break down the tools you need to track and improve your marketing ROI. 
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