How Digital Embroidery Designs (Monogram) Help Tailors and Fashion Designers Against Disappointments
Nigeria clothing design Dilema
Almost every Nigerian fashion enthusiast has experience one form of disappointment or the other from Nigerian fashion designers and tailors. 0ver 50 percent of these challenges could have been avoided if there are better ways of doing embroidery designing to meet the emerging market demands.
Basically, 1 out of 2 Nigerian native clothing sewed by a Tailor or designed by a Fashion designer as “ready to wear” requires one form of embroidery or the other. And this embroidery designing work and process involves the fashion designer or tailor consulting the expertise of a third party, an embroidery designer, who uses an outdated embroidery process to get the job done. In most cases it always end-in-tears, as frustrating as Tolu’s experience.
Nigeria Traditional Wedding
Tolu’s best friend wedding was in a couple of weeks with an honour badge of the best man. He had forgotten to secure the service of his favorite tailor. Nigerian wedding is a whole vibe, not just marriage, it’s something much more special. Even with the services of Event planner, it takes a toll on couples and their friends. From Asoebi styles (different ASO EBI for different stages of the wedding) to Bachelor and bachelorette party. Despite the stress, Tolu swore he was going to slay the wedding. Who knows, he could meet someone of his dream.
Has you tailor ever disappoint you? This could be the reason.
Exactly two weeks to the wedding he fixed an appointment with his Tailor Segun. Dropped off the Aso Ebi and an image embroidered Agbada design worn by Ebuka Uchendu, which he downloaded from Instagram. Segun promised to deliver within 10 days. He went straight to work, did his part (measured, cut and sew) and took the cloth to the embroidery designer with a design image of his client (Tolu). Five days after, the Embroidery designer has neither started the work nor ready to start. Yet he promised to deliver in two days’ time. When he commenced the work, he was pressed for time and turned it into a rushed job. finally delivered, but he neither was the design perfectly nor delivered on time.
When Tolu finally got to the store to pick up his cloth on Friday, he discovered a huge disparity between the details on the image he brought and the design Segun presented. To cap the whole disappointment, Tolu couldn’t get a dry cleaner to starch and iron the agbada -a process all Agbada attire passes through before been worn for the first time- because it was too late in the evening. Sadly, Tolu didn’t get to slay in his best friend party as he had wished. He vows to himself that even his deepest enemy would not be referred to Segun.
This is a unique experience, tell us yours.
This frustrating experience is common to a large percentage of the Nigerian Native clothing designers and tailors. At FamkApparel we know you’ve had one of these experience(s). tell us about it on Tweeter, Facebook or Instagram
This situation could have been avoided if Tolu or his trusted fashion designer contacted a digital embroidery designing firm for prompt and timely designs. Segun wouldn’t lose his client and Tolu would have slayed and perhaps meet the girl of his dream.
Our Services
We offer directs services to:
1. Fashion designers
2. Tailors
3. Fashion enthusiast (final consumer)
4. Embroidery designing stores
At FamkApparel we use digital embroidery design technology to limit this kinds of experience by tailors and fashion designers. So the final consumers don,t have to suffer anymore. We ensure this by providing digital embroidery artwork that ensures satisfactory design through image proof before output. The technology also produce a faster designing process when compared with the traditional leg-pedaled and handwoven embroidery processes. This solution helps Nigerian native clothing designers and tailors meet production targets and delivery deadlines without delays or worries about the quality of designs or loss of cultural aesthetics.
