Apprentice and Foolproof Training Plan
Sustainable Fashion, Tailoring Tips, The Business of Fashion

Hiring Your First Apprentice: 6 Red Flags to Dodge and a Foolproof Training Plan

An apprentice doesn’t need polished skills, but they must show genuine interest. If they ask no questions, seem indifferent, or only want the job for “quick money,” pause. Curiosity is a better predictor of long-term performance than raw talent. A Harvard Business Review publication confirms that curiosity is very important to a business’s performance.
Continue reading
Nigerian Fashion
Fashion Trends, International Marketing, Tech for Tailors

Double Your Fashion Traffic: SEO Secrets Every Nigerian Brand Needs to Know

The majority of local designers believe that SEO is used by large organizations and their great budgets. That's not true. The actual issue is that you will be treating your site more like a digital brochure rather than a sales device. Nigerian customers are searching for key phrases like “ankara styles 2025”, “custom tailors in Lagos”, and “where to buy lace fabric”, but unless your site has these specific phrases, Google will send them straight to your competitors.
Continue reading