user-generated content
Fashion Trends, Tailoring Tips

User-Generated Content Gold: Turn Client Photos into Free Marketing Magic

It has been found that 79 percent of the shoppers report that user-generated content influences their purchasing behavior strongly. Why? Because real photos are used to reflect on the real appearance of clothes, fit, and wear in the real-life, not only when they are under the influence of studio lights and professional models.
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an iPad with fashion materials for marketing ROI
Fashion Innovation, International Marketing, Tailoring Tips, Tech for Tailors

Measure What Matters: Free Analytics Tools to Track Your Marketing ROI

The solution is not to spend more but to measure more. Analytics tools that are free can also show you the precise marketing activities that balance themselves and which ones are quietly sucking your budget. This guide will break down the tools you need to track and improve your marketing ROI. 
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