Social Proof. A lady holding a phone surfing the social media
21 Jan
Tailoring Tips, Tech for Tailors, The Business of Fashion

Social Proof Power: Leverage Reviews to Convert Browsers into Fashion Buyers

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Fashion is subjective and daring. A screen cannot test the quality of fabrics, how fitted it is, and the accuracy of colour. The buyers need assurance from individuals who have already taken the leap. Social proof reviews, testimonials, ratings, and user photos give that confidence. Instant trust is created when one in Lagos reads that another customer in Lagos was given precisely what they ordered. This peer validation has more significance than any brand promise since it is self-reliant and genuine.
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